At the heart of Durga Pujo are the artists and craftsmen whose talent brings the festival to life.

In 2022, Tata Tea Gold celebrated this hyperlocal essence of Bengal by blending it with creative technology to make the festivities even grander. The campaign, Banglar Pujo Shilpo Pujo, was

led by a mobile-first immersive microsite that transformed Bengal’s iconic pandal-hopping tradition into a virtual ‘art-hopping’ experience.