The Poco F7 stands out in its segment as the most powerful device with the largest battery. Instead of leaning on Akshay Kumar’s power-packed image, we chose a more unconventional route. Duct tape became the central creative device — a bold metaphor for shutting down every exaggerated claim in the smartphone market. Through this disruptive approach, we positioned the F7 as a brand that not only delivers on performance but also confidently calls out the industry’s noise