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To celebrate 75 years of pride, Tata Tea Premium invited every Indian to be part of the Republic Day festivities. With the #DeshKiJhanki campaign, the brand showcased the rich diversity of India’s states by giving people a unique digital experience of a live Republic Day parade
The process involved conceptualizing the overall look and feel, which evolved into an immersive digital experience brought to life through 2D and 3D design
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