The X6 Neo launch was crafted for a young, on-the-go audience, celebrating its sleek profile and vibrant color palette. Centered around the bold tagline “SLEEK ’N’ SXY,” the campaign highlighted the phone’s slim design through striking, stylized back-pocket visuals that instantly stood out. With its youthful, quirky, and energetic tone, the campaign perfectly captured the dynamic spirit of its audience.
The visuals drew colors from the phone variants, using a monochromatic palette to create a premium, cohesive look. Gradients and light-dark tones from each variant added depth and emphasis throughout the campaign.
We captured stylish close-up back-pocket shots that positioned the phone as a chic lifestyle accessory, blending fashion with functionality in the visuals.
